Jay McBain’s 2025 Predictions on Ultimate Guide to Partnering®

I invited Jay McBain back to the Boca Raton Studio to kick off the new year with the trends we can expect in 2025. Any episode with Jay is a must-listen Ultimate Guide to Partnering Episode. This is Jay’s 6th Episode appearance on Ultimate Guide to Partnering, putting him in rarified air.

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In this episode, Jay and I discuss the trends we have seen this first half of the decade and what we can expect as we kick off the second half of the decade and the second quarter of the century.

About Jay– Jay McBain is a renowned thought leader in the global channel, recognized as Channel Influencer of the Year by Channel Partners Magazine and featured in Business Review’s Top 40 Under Forty, along with numerous top influencer lists. With a 30-year career in executive roles at IBM, Lenovo, ChannelEyes, and Forrester, he is a sought-after expert on industry insights and future trends. Currently, Jay is the chief analyst at Canalys, a leading firm specializing in channels, partnerships, alliances, and ecosystems.

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For more insights and detailed discussions, tune in to the full episode of The Ultimate Guide to Partnering. Subscribe to stay updated with the latest trends and strategies in technology partnerships.

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Key Takeaways

• Technology Spending by CMOs: Marketing leaders in mid-sized companies often outspend CIOs on technology, emphasizing the shift of marketing into a science-driven field.
• Partner Influence in Customer Decisions: Partners play a pivotal role in 96% of sales decisions, owning or influencing most of the 28 key customer decision moments.
• Ecosystem Evolution to Platforms: The concept of business ecosystems has shifted towards platforms, which emphasize gravity, integration, and partnerships to attract services and technologies.
• Integration-First Buying Behavior: Modern buyers prioritize integration and compatibility, often selecting products based on how well they fit within their existing technology stacks.
• Cloud Era Disruption: The cloud revolution has led to significant turnover in the Fortune 500, with 52% of companies from 20 years ago no longer existing and similar shifts expected in the next two decades.
• Importance of Hybrid and Edge Computing: With 83% of business data still on-premises, hybrid and edge computing present vast opportunities for partner channels to thrive.
• AI’s Early Impact and Future Potential: The AI boom, led by companies like NVIDIA and OpenAI, is still in its infancy, with hybrid and edge solutions further driving innovation and market

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in now for an inspiring conversation that could redefine your business strategy!

LISTEN ON YOUR FAVORITE PODCAST APP

For more insights and detailed discussions, tune in to the full episode of The Ultimate Guide to Partnering. Subscribe to stay updated with the latest trends and strategies in technology partnerships.

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