What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton

Elliott Clayton, managing director of international sales at Epsilon, delves into the impact of Publicis Groupe's $4.4 billion acquisition on Epsilon's data-driven marketing. He discusses the shift toward first-party data and the necessity for brands to build genuine customer relationships amidst changing privacy laws. Clayton also compares the connected TV landscape in the UK and US, pointing out the rise of ad-supported streaming. He outlines Epsilon's strategies for future growth, emphasizing a commitment to operational independence and tech integration.