What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
The Media Leader Podcast
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Publicis and Epsilon: A Game-Changing Acquisition
This chapter examines the transformative effects of Publicis Group's acquisition of Epsilon, particularly in affiliate marketing and data strategies. It highlights how enhanced first-party data capabilities and targeted marketing have improved client outcomes and competitive positioning in both the US and UK markets.
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