What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
The Media Leader Podcast
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Navigating the Evolving Landscape of Connected TV
This chapter explores the differences between the UK and US markets in the connected TV (CTV) space, focusing on the rise of free ad-supported streaming television (FAST) channels. It also emphasizes the importance of budget management, the risk of fraud in CTV, and the insights that marketers can gain about consumer behavior to enhance marketing effectiveness.
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