Retirement Tax Services Podcast "Accidentally" buying a tax practice with TJ Bruce
Aug 25, 2025
TJ Bruce, a financial advisor with Swan Wealth, accidentally ventured into tax preparation after acquiring a book of business. He shares his journey learning tax preparation and the unexpected value it brings to clients, leading him to pursue his EA designation. The conversation dives into the complexities of integrating tax services into financial planning, the emotional aspects clients face, and the benefits of specialization in serving retirees. TJ emphasizes the importance of firsthand experience and collaboration to enhance tax strategy and client relationships.
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Unexpected Tax Practice In Acquisition
- TJ bought a book of business that included a 20-year tax-prep practice as a last-minute add-on.
- He initially planned to offload returns but later discovered clients expected tax service continuity.
Clients Insisted On Tax Continuity
- After taking over the book, clients repeatedly asked if TJ would continue doing their taxes.
- This consistent client expectation surprised TJ and shifted his view on offering in-house tax prep.
Learning By Doing With EA Support
- The original advisor stayed on and acted as the enrolled agent while TJ and his partner handled data entry.
- They used the season to learn the process rather than fully taking over immediately.