Navigating the Emotional Landscape of Tax Practices

This week, Steven is joined on the show by TJ Bruce, an advisor who set out to grow his practice through acquisition and ended up preparing taxes. TJ shares his experience with buying a book of business that happened to be doing tax prep, and his journey learning how to prepare taxes himself, and the value that clients see in that service. There are always bumps to learning something new, but TJ's clients are so thrilled with having their taxes prepared in-house that he is pursuing his EA designation and is committed to tax prep being a big part of the firms future.

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