The Unofficial Shopify Podcast

How Smart Brands Win Top-of-Funnel in 2025

6 snips
Apr 22, 2025
Guest
Smriti Jayaraman
Smriti Jayaraman, a venture capitalist at Corazon Capital specializing in early-stage tech investments, dives into the future of e-commerce strategies. She discusses how AI is reshaping SEO and marketing, with brands leveraging gamified funnels and personalized experiences. The conversation touches on the importance of authenticity and innovative tools, like AI-powered sizing tech that enhances shopping. Smriti also emphasizes the shift from traditional ads to community-driven, membership-like approaches for better customer engagement.
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INSIGHT

AI Search Reshapes Ecommerce Funnels

  • AI search is transforming ecommerce top-of-funnel strategies dramatically.
  • Brands can now target use case-specific content beyond traditional keywords to attract niche audiences.
ADVICE

Leverage AI Keywords and Landing Pages

  • Create landing pages focused on occasions or attributes to match AI search queries.
  • Use AI tools to discover new keywords reflecting conversational and use-case queries rather than classic keywords.
INSIGHT

Gen Z Prefers Conversational AI Search

  • Gen Z interacts with AI search engines much more conversationally than older generations with Google.
  • This shift requires brands to rethink needs they address in more engaging, authentic ways.
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