The Unofficial Shopify Podcast
How Smart Brands Win Top-of-Funnel in 2025
Apr 22, 2025
Smriti Jayaraman, a venture capitalist at Corazon Capital specializing in early-stage tech investments, dives into the future of e-commerce strategies. She discusses how AI is reshaping SEO and marketing, with brands leveraging gamified funnels and personalized experiences. The conversation touches on the importance of authenticity and innovative tools, like AI-powered sizing tech that enhances shopping. Smriti also emphasizes the shift from traditional ads to community-driven, membership-like approaches for better customer engagement.
49:08
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Quick takeaways
- AI is revolutionizing SEO by enabling brands to create context-driven content that aligns with new, conversational search queries.
- Fostering a community through membership models enhances customer loyalty and retention, reducing reliance on costly customer acquisition strategies.
Deep dives
The Evolution of AI in SEO
AI is reshaping the landscape of search engine optimization (SEO), shifting the way consumers interact with search engines. Traditional organic search strategies are being challenged as AI tools like ChatGPT and Perplexity become preferential options for users seeking information in a conversational format. This transition presents an opportunity for brands that previously struggled with Google rankings, as they can now create content targeting new, AI-driven search queries. For instance, instead of simply optimizing for specific keywords like 'cowboy boots', brands should consider developing content related to broader contexts, like the best outfits for events, which aligns with how consumers are now framing their inquiries.
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