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The P.T. Entrepreneur Podcast
Ep755 | How To Increase Your In Office Sales
Oct 17, 2024
The host tackles the struggle many new physical therapists face with pricing their services. He dives into the emotional barriers that often accompany the desire to help others while ensuring fair compensation. A shift in mindset is highlighted, positioning expertise as a valuable asset. Practical strategies for better communication about worth are shared, aimed at building sustainable practices. Techniques for effectively marketing services and handling pricing discussions are also discussed to empower clinicians in the cash-based model.
14:32
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Quick takeaways
- Physical therapists often struggle with pricing due to their intrinsic motivation to help others, highlighting the need for mindset shifts about their value.
- Effective communication and confidence in presenting treatment plans are crucial for therapists to enhance client understanding and build trust.
Deep dives
Overcoming Sales Anxiety
Many physical therapists often struggle with the discomfort of discussing fees, stemming from their intrinsic motivation to help others. This personal satisfaction and connection to their work can create a conflict when it comes to charging for services. Newer clinicians especially may find it daunting to justify their pricing, feeling guilt over asking for payment when their primary goal is to alleviate pain and improve quality of life. Recognizing that this unease is common can empower therapists to approach conversations about money with more confidence and clarity.
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