In this episode, host Doc Danny tackles a common challenge for new physical therapists: confidently pricing and selling their services in cash-based or hybrid clinics. Drawing from personal experience, he explains how the emotional satisfaction of helping others can create mental barriers around charging appropriately. Doc Danny emphasizes the importance of shifting mindsets to recognize the value of expertise and balancing personal fulfillment with smart business practices. He offers practical strategies to help clinicians communicate their worth, overcome pricing challenges, and build sustainable practices. Perfect for those looking to refine their approach and thrive in the cash-based model.
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