Marketing Speak®

528. Discover Your Why with Dr. Gary Sanchez

Nov 19, 2025
Dr. Gary Sanchez, founder of the Y Institute and former dentist, discusses the transformative power of discovering your 'why'. He shares insights on creating compelling brand messages and building motivated teams based on intrinsic motivations. Gary recounts a life-altering health incident that solidified his commitment to help others find their purpose. He introduces the Y Operating System, a streamlined approach to uncovering one's motivations, and emphasizes the importance of early discovery for maximizing impact and fulfillment.
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ANECDOTE

From Dentist To Why OS Founder

  • Gary Sanchez left a 32-year dental career after discovering his why: to find a better way and share it.
  • A near-fatal Advil-related GI bleed later propelled him to pursue YOS full time and scale his discovery process.
ANECDOTE

The Medical Crisis That Changed Course

  • Gary nearly died from an undissolved Advil that caused internal bleeding and life-threatening blood clots.
  • Multiple improbable interventions and prayers convinced him to leave dentistry and commit fully to helping others find their why.
INSIGHT

Busyness Causes Purpose Drift

  • Busyness can numb self-reflection and create a drift away from purpose.
  • Sometimes a serious wake-up event forces course correction when quiet nudges are ignored.
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