

The Sporting Class: Why the Future of Live Sports TV Is a Bundle
Jan 17, 2025
In this engaging discussion, David Samson, the former president of the Miami Marlins, and John Skipper, former ESPN president, dive into the future of live sports TV. They tackle the rise of streaming bundles and whether a singular platform could reign supreme. Consumers face challenges with fragmented subscriptions, and amusing anecdotes add levity to the nuances of sports broadcasting. They'll also explore how traditional media giants are adapting to fierce competition from newcomers like Netflix and Amazon, all while reminiscing about the evolving sports landscape.
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Venue's Downfall
- Disney, Fox, and Warner Brothers Discovery created Venue, a combined sports streaming service.
- Venue failed due to a lawsuit from FuboTV and changing market dynamics.
Skipper's Prediction
- John Skipper predicted Venue's failure from the start, citing its lack of innovation.
- He believed it was a temporary measure before ESPN's Flagship streaming service.
Fragmentation of Sports Rights
- The increasing fragmentation of sports rights makes a single, all-encompassing streaming service less appealing.
- Services like Netflix, Amazon, and Apple acquiring sports rights further disperses content.