The Sporting Class: Why the Future of Live Sports TV Is a Bundle
Pablo Torre Finds Out
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Navigating Sports Streaming Negotiations
This chapter explores the intricate negotiations between a sports streaming service and ESPN, detailing the CEO's strategies for competitive pricing amidst resistance from ESPN's bundled model. It highlights the challenges of content pricing in the face of evolving consumer demands, while reflecting on the broader implications for the future of live sports television.
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