The Shifting Terrain of Sports Broadcasting

This chapter explores the evolving dynamics of live sports television and media bundling, highlighting the persistent challenges consumers face with streaming services. It contrasts the current landscape of sports engagement with the declining popularity of other entertainment forms, emphasizing the illusion of choice in media. Additionally, a humorous interlude critiques the practice of using actors for flight safety videos, adding a lighthearted perspective to the ongoing conversation about audience connection and industry changes.