

Follow the Trend Lines, Not the Headlines: Hospitality Leadership in a Changing World - Frits van Paasschen
4 snips Feb 20, 2025
Frits van Paasschen, the former CEO of Starwood Hotels & Resorts and author of The Disruptor's Feast, shares profound insights on hospitality leadership. He emphasizes the importance of following long-term trends over fleeting headlines. Frits discusses the industry's potential for social impact and environmental responsibility, highlighting how travel can bridge cultural gaps. He also dives into the significance of adaptability, innovation in guest experiences, and fostering growth and collaboration among teams in navigating industry challenges.
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Follow Trend Lines
- Follow long-term trend lines, not short-term headlines, to understand change.
- Consider macro trends like technology, climate change, and their impact on social equality.
Predicting Outcomes vs. Trends
- You can often predict the trajectory of long-term trends, like computing power.
- However, predicting specific outcomes, like the rise of Google or Amazon, is much harder.
Hospitality's Unique Opportunity
- The hospitality industry, with its global reach, has a unique opportunity to address major challenges.
- It can promote social mobility, reduce environmental impact, and foster learning through travel.