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Frits van Paasschen
Former CEO of Starwood Hotels & Resorts, author of The Disruptor's Feast, and expert in hospitality leadership and adaptation to change.
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Feb 20, 2025
• 16min
Follow the Trend Lines, Not the Headlines: Hospitality Leadership in a Changing World - Frits van Paasschen
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Frits van Paasschen, the former CEO of Starwood Hotels & Resorts and author of The Disruptor's Feast, shares profound insights on hospitality leadership. He emphasizes the importance of following long-term trends over fleeting headlines. Frits discusses the industry's potential for social impact and environmental responsibility, highlighting how travel can bridge cultural gaps. He also dives into the significance of adaptability, innovation in guest experiences, and fostering growth and collaboration among teams in navigating industry challenges.
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