The Accounting Podcast
Sasan Apologizes to Accountants at Intuit Connect
Nov 8, 2024
Sasan Goodarzi, CEO of Intuit, is known for spearheading the company's AI projects and addressing the TurboTax controversy. In this conversation, he apologizes for a poor reception of a recent ad campaign while revealing competitive strategies for Intuit’s new Enterprise Suite. Topics include advanced features for multi-entity accounting and the impact of AI on tax preparation. The discussion also touches on EY's resignation as an auditor and how AI reshapes the landscape for searches, creating exciting challenges for accountants.
01:16:28
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Quick takeaways
- Sasan Goodarzi's apology addresses concerns from accountants about a controversial TurboTax ad campaign, reflecting Intuit's commitment to rebuild trust.
- Intuit's new Enterprise Suite aims to streamline multi-entity accounting, competitively positioning itself against NetSuite and Sage Intacct at lower costs.
Deep dives
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