9min chapter

The Accounting Podcast cover image

Sasan Apologizes to Accountants at Intuit Connect

The Accounting Podcast

CHAPTER

Discontent at Intuit Connect

This chapter critiques a disappointing keynote presentation at Intuit Connect that failed to engage the audience, highlighting its robotic delivery and lack of clarity. The discussion reflects on Intuit's competitive strategies against tax professionals, the implications of their recent ad campaign, and an ineffective apology made at the event. Additionally, the speakers analyze attendance decline and strategic shifts in focus that may have contributed to decreasing enthusiasm for Intuit's offerings.

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