The Game with Alex Hormozi Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457
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Nov 5, 2022 Ryan Daniel Moran, a prominent figure from Capitalism.com and an e-commerce expert, joins Alex Hormozi for an insightful discussion. They dive into the ethics of high-ticket offers, emphasizing the necessity of delivering real value and results. The conversation contrasts the importance of perceived value with customer expectations and explores how commitment increases as clients invest more. They also delve into effective pricing strategies and the vital role of quality in building a loyal customer base.
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Prioritize Product Quality
- Prioritize building a high-quality product.
- Focus on enhancing value, both real and perceived.
Perceived Value
- Perceived value can be more influential than actual product changes.
- Factors like perceived likelihood of achievement contribute to value.
Magician vs. Mule
- Ryan Daniel Moran uses the "magician vs. mule" analogy.
- The mule emphasizes effort, while the magician focuses on results.
