The Game with Alex Hormozi

Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

Nov 5, 2022

Ryan Daniel Moran, a prominent figure from Capitalism.com and an e-commerce expert, joins Alex Hormozi for an insightful discussion. They dive into the ethics of high-ticket offers, emphasizing the necessity of delivering real value and results. The conversation contrasts the importance of perceived value with customer expectations and explores how commitment increases as clients invest more. They also delve into effective pricing strategies and the vital role of quality in building a loyal customer base.

42:16

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Episode guests

Ryan Daniel Moran

Highlights

AI Chapters

Episode notes

What if You Only Had One Fucking Customer?

01:27

How Can I Add Premiums That Cost Nothing That Are Still Valuable?

01:44

The KPI's of Client Success

01:00

Intro

2min

Humorous Banter and Business Insights on Quality and Value

4min

Unlocking Customer Perception and Value

12min

Navigating High-Ticket Ethics

9min

Pricing Strategies for Success

7min

Maximizing Value in High-Ticket Offers

3min

Building a Loyal Customer Base through Value and Engagement

5min

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:41) - Alex's emphasis on quality products and his process for ensuring it.

(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.

(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.

(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.

(26:24) - Alex's mindset and methodology when it comes to physical products.

(37:07) - The three fundamental tests and the value equation in business.

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