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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
370: Airplane: The Importance of Founder-Market Fit in SaaS - with Josh Ma
Oct 5, 2023
Josh Ma, Co-founder and CEO of Airplane, discusses the importance of founder-market fit in the SaaS industry. They also cover topics like customer acquisition, word-of-mouth in startups, iterating on the product, content marketing, intentional design of Airplane for developers, and insights for entrepreneurs.
55:22
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Quick takeaways
- Founder-market fit and passion for the space drove the focus on building internal tools.
- Targeting specific verticals allowed Airplane to reach new customers and learn from different industries.
Deep dives
Committing to the Internal Tools Market
Josh and his co-founder initially explored various startup ideas before realizing their passion for building internal tools. Despite the crowded competition in the market, they decided to focus on this idea due to their founder-market fit and passion for the space. They conducted extensive customer interviews and shipped their MVP of Airplane within four months.
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