"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Building a Business of Creators | Adam Ryan, Workweek
Jan 16, 2024
In this episode, Erik Torenberg interviews Adam Ryan, CEO of Workweek, discussing the transformation of digital media in the B2B sector, the potential of podcasts, their approach towards working with creators, evaluating different categories and creators, building and monetizing different categories in media, and the future of media partnerships.
32:22
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Quick takeaways
- Venture investors rarely invest in media businesses as a single line item, creating opportunities for knowledge experts to enter the industry and build their media empires.
- There is a resurgence in B2B media with a focus on recognizing the purchasing power of B2B audiences and the potential for industry experts to create empires in their respective niches.
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Opportunities for Knowledge Experts in Media
The podcast episode discusses the potential for knowledge experts who may not have had the privilege or resources to pursue a career in media. It emphasizes the power of solving this opportunity and notes that venture investors rarely invest in media businesses as a single line item. Despite the barriers to entry, there is a renewed interest in recognizing the purchasing power and influence of B2B audiences.
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