"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition Building a Business of Creators | Adam Ryan, Workweek
Jan 16, 2024
In this episode, Erik Torenberg interviews Adam Ryan, CEO of Workweek, discussing the transformation of digital media in the B2B sector, the potential of podcasts, their approach towards working with creators, evaluating different categories and creators, building and monetizing different categories in media, and the future of media partnerships.
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B2B Media Evolution
- B2B media aims to help people improve at their jobs, evolving from print to digital platforms and now focusing on creator-driven content.
- The rise of consumer media influenced B2B, leading to a new wave of creator-driven content similar to the beauty and fashion industry.
Opinion-Based Content
- Workweek focuses on opinion-based content from industry experts, contrasting with Industry Dive's journalism approach.
- This model mirrors the shift in sports media where players become analysts, offering valuable on-field perspectives.
Category Evaluation
- Workweek assesses categories based on market size, purchasing power, and existing media competition.
- They look at segments within categories, considering whether the audience has real purchasing power and if a successful media company already exists.