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A discussion on the various waves of media in the B2B industry, from traditional trade publications to digital publications and lead generation businesses, highlighting the recent resurgence in recognizing the purchasing power of B2B audiences and the potential for influencers in the B2B space.

In this episode, Erik Torenberg sits down with Adam Ryan, the CEO of Workweek, for an insightful conversation on Workweek's business and media strategies, the transformation of digital media in the B2B sector, the potential of podcasts, their approach towards working with established and emerging creators, and much more.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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LINKS:

Workweek: https://workweek.com/

Perpetual, a podcast by Adam Ryan:

Spotify: https://open.spotify.com/show/2qYQQirnkYzgLy0W1JrhrE?si=c8fe88148c8a469d

Apple: https://podcasts.apple.com/us/podcast/perpetual/id1611806982

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X / Twitter:

@AdamRy_n (Adam)

@workweekinc (Workweek)

@eriktorenberg (Erik)

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RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

TIMESTAMPS

(0:00) Intro

(2:10) Opportunities in media investments.

(6:48) Different waves of B2B media

(8:42) Evolution, insights, &opportunities of B2B media

(12:50) Comparing content production

(15:05) Market segmentation & real purchasing power

(18:55) Early strategies

(20:25) Workweeks' media and business strategies

(26:20) The creator financing ecosystem

(27:03) Focus on long-term

(28:25) Individualized deals for creating satisfaction

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