My First Million $30B Founder: How To Rank #1 In ChatGPT
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Sep 15, 2025 
Dharmesh Shah, Co-founder and CTO of HubSpot, dives into the evolution of digital marketing, from the origins of inbound marketing to the rise of Answer Engine Optimization (AEO) in an AI-driven world. He shares his strategies for ranking on ChatGPT, including chatbot crawlers and content restructuring. The conversation also highlights the importance of community building and ethical SEO practices. With insights on leveraging AI for business growth and the transformative power of niche movements, Dharmesh showcases how to thrive in today's competitive landscape.
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Blogging Sparked Inbound Marketing
- Dharmesh started a blog from his thesis and used it as research and traffic source instead of doing human interviews.
- That blogging led to the inbound marketing movement and the creation of the Inbound conference as a community event.
Make A Category Open To Win It
- Dharmesh chose not to trademark 'inbound marketing' to make the concept viral and widely adopted.
- Making the category free accelerated adoption and positioned HubSpot as the natural platform for practitioners.
Creators Change Products To Fit Algorithms
- Shaan describes 'algojacking' where creators design content to match what platform algorithms want.
- Examples include Steve Bartlett and MrBeast who redesigned content to fit algorithmic attention patterns.
