This Week in Startups

Early angel investing blind spots, thoughts on the creator economy PLUS Canny.io’s Sarah Hum | E1194

Apr 2, 2021
In this engaging discussion, Sarah Hum, CEO of Canny.io, shares insights from her bootstrapped SaaS journey, achieving over a million dollars in ARR. She dives into the blind spots early angel investors often miss and reflects on the shifting landscape of the creator economy. Sarah emphasizes the power of effective feedback collection, the importance of strong team dynamics, and the innovative opportunities for creators in today's market. Expect to hear about balancing growth with employee well-being and the promising future of monetization strategies.
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ADVICE

Focus on the Flywheel

  • Focus on the product, customers, and team to create a virtuous flywheel.
  • Recruit great talent, build a great product, and delight customers.
INSIGHT

Market Size in Emerging Categories

  • Emerging categories often have small initial market sizes, making traditional market sizing analysis ineffective.
  • Companies like Calm and Robinhood induced demand, creating markets that didn't exist before.
ANECDOTE

Bootstrapping Canny

  • Sarah Hum bootstrapped Canny to $1.2M ARR with 760 customers in four years.
  • Despite 46 investor chats, she chose to remain bootstrapped, prioritizing freedom and control.
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