The Game with Alex Hormozi How to Sell High Ticket Offers to the Right Customers | Ep 996
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Jan 27, 2026 A deep dive into why selling to wealthy customers concentrates profit and how power laws shape revenue. A top-down strategy shows building premium offers first, then scaling down. Practical pricing tactics, tier ladders, and take-rate math illustrate multiplying profit with few high-ticket sales. Tips on qualifying rich buyers and signaling value round out the conversation.
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Wealth Concentration Changes Where You Sell
- Wealth is heavily concentrated: the top 1% holds as much as the bottom 90% combined.
- This distribution means selling to wealthy customers unlocks disproportionate profit opportunities.
A Few Customers Drive Most Profit
- Pareto and power-law effects make a tiny percent of customers drive most profit.
- A business should design to capture outsized value from that small top segment.
Make Upsells 5–10× For Meaningful Revenue
- Price each higher tier 5–10x the previous and expect ~20% uptake to multiply revenue.
- Build tiers so each adds roughly a full extra revenue layer, not minor bumps.
