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The Marketing Millennials
302 - How to Scale an Agency with Tess Voecks, VP of Ops at RicketyRoo
Dec 24, 2024
Tess Voecks, the VP of Operations at RicketyRoo, brings her expertise in SEO and PPC marketing to the table. She dives into the importance of project management as the cornerstone of scaling an agency. Tess emphasizes tracking task durations, defining clear goals, and optimizing team time management. She advocates for flat-rate pricing over hourly billing, explaining why it enhances scalability. Plus, learn how automation tools can empower teams to work smarter, ultimately transforming agency operations.
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Quick takeaways
- Effective project management and clearly defined roles are essential for optimizing team performance and scaling an agency successfully.
- Leveraging automation tools not only enhances efficiency but also allows teams to focus on creative tasks and maintain a better work-life balance.
Deep dives
The Importance of Project Management in Agencies
Project management is a critical component for success in any agency, particularly in marketing environments. It encompasses a range of responsibilities that go beyond merely following up on tasks; project managers function as key decision-makers akin to mini CEOs. Effective project management reveals hidden inefficiencies and areas for improvement, ultimately leading to enhanced operational clarity. Starting with robust project management processes can significantly streamline agency workflows and uncover both strengths and challenges within the team.
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