The Marketing Millennials 302 - How to Scale an Agency with Tess Voecks, VP of Ops at RicketyRoo
Dec 24, 2024
Tess Voecks, the VP of Operations at RicketyRoo, brings her expertise in SEO and PPC marketing to the table. She dives into the importance of project management as the cornerstone of scaling an agency. Tess emphasizes tracking task durations, defining clear goals, and optimizing team time management. She advocates for flat-rate pricing over hourly billing, explaining why it enhances scalability. Plus, learn how automation tools can empower teams to work smarter, ultimately transforming agency operations.
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Prioritize Project Management
- Prioritize project management to improve agency efficiency.
- It impacts various aspects of a business, revealing hidden issues and opportunities.
Project Management Is More Than Follow-Ups
- Project management involves more than just simple follow-ups.
- It includes setting up projects, defining goals, managing stakeholders, and ensuring communication.
Start With Process Analysis
- To scale, analyze current processes, client interactions, and team workflows.
- Identify areas for improvement in project management and resource allocation.