The Marketing Millennials

302 - How to Scale an Agency with Tess Voecks, VP of Ops at RicketyRoo

Dec 24, 2024

Tess Voecks, the VP of Operations at RicketyRoo, brings her expertise in SEO and PPC marketing to the table. She dives into the importance of project management as the cornerstone of scaling an agency. Tess emphasizes tracking task durations, defining clear goals, and optimizing team time management. She advocates for flat-rate pricing over hourly billing, explaining why it enhances scalability. Plus, learn how automation tools can empower teams to work smarter, ultimately transforming agency operations.

32:13

Episode guests

Tess Voecks

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective project management and clearly defined roles are essential for optimizing team performance and scaling an agency successfully.

Leveraging automation tools not only enhances efficiency but also allows teams to focus on creative tasks and maintain a better work-life balance.

Deep dives

The Importance of Project Management in Agencies

Project management is a critical component for success in any agency, particularly in marketing environments. It encompasses a range of responsibilities that go beyond merely following up on tasks; project managers function as key decision-makers akin to mini CEOs. Effective project management reveals hidden inefficiencies and areas for improvement, ultimately leading to enhanced operational clarity. Starting with robust project management processes can significantly streamline agency workflows and uncover both strengths and challenges within the team.

Intro

2min

Elevating Agency Operations through Project Management

8min

Strategies for Effective Project Management and Tool Utilization

4min

Effective Agency Operations and Hiring Strategies

7min

Leveraging Automation and AI for Agency Efficiency

2min

Optimizing Productivity through Effective Management

9min

So, you’re looking to scale your agency. Where should you start?

According to our guest Tess, it’s project management. How long does it take to do a task? What’s the end goal? What are the touchpoints? For a lot of people, you gotta answer these questions before you can even think about scaling.

Plus, we learn about buying back our time or figuring out a better way to manage your team’s time. What parts can you automate so you can make your team work smarter and not harder?

And, we’re hearing a lot of talk about agencies charging clients per hour for work—and it doesn’t work like that. Tess explains why per product pricing and charging a flat rate for your services is the key to scaling your agency.

If you’re an agency founder or an agency bestie, this is the episode for you.

Follow Tess:

LinkedIn: https://www.linkedin.com/in/tess-voecks-0178a270/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com