Sports Marketing Machine Podcast 146 - 13 Marketing Predictions for 2026
13 snips
Jan 10, 2026 Jeremy Neisser predicts the future of sports marketing with key strategies for 2026. Personalization will transform ticket sales, while creative content becomes the new media buyer. He highlights the importance of buying signals over traditional tracking methods and reveals how social interactions can signal strong purchase intent. With the rise of zero-click checkouts and social commerce, reclaiming buyer data from marketplaces is vital. Neisser also emphasizes nurturing warm audiences, using persona-based campaigns, and adopting a revenue loop approach for ongoing improvement.
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Personalization Wins Ticket Revenue
- Personalization will be the primary revenue differentiator for sports teams by 2026.
- Teams that unify ticketing, merchandise, email, and engagement data will dramatically outperform others.
Let Creative Do The Buying Work
- Treat creative as the media buyer by producing many ad variations and formats.
- Use numerous headlines, videos, carousels, and fan images so algorithms can learn faster.
Signals Trump Pixels
- Browser pixels are losing effectiveness due to privacy changes and opt-outs.
- Server-side uploads (CAPI) and clean CRM lists will outperform raw ad budget spend.