Sports Marketing Machine Podcast 146 - 13 Marketing Predictions for 2026
Marketing predictions are everywhere—but most don’t help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work? This episode focuses on controlling the buying moment, personalization, signal-based marketing, and why the revenue loop replaces the funnel.
Key Topics Covered
- Personalization as a ticket-sales differentiator
- Creative as the new media buyer
- Signals over pixels (Buyer data)
- Saves, comments, & DMs as buying intent
- Zero-click checkout & social selling
- Data reclamation from marketplaces
- First-click ownership as a revenue KPI
- Warm audiences vs. cold acquisition
Chapters
00:00 Introduction
01:08 Personalization
04:31 Creative as Media Buyer
06:51 Signals Over Pixels
10:34 DMs as Soft Leads
12:56 Zero-Click Checkout
15:15 Social Selling
18:04 Data Reclamation
19:58 First-Click Ownership
21:26 Warm vs Cold
23:49 Per Persona Campaigns
25:10 Marketing as Inside Sales
26:35 Revenue Loop
Supporting Links
https://www.jonloomer.com/meta-advertising-changes-2025/
https://www.jonloomer.com/understand-meta-advertising-8-episodes/
https://www.jonloomer.com/interactions-post-engagement/
https://www.emarketer.com/content/social-commerce-2024
https://www.insiderintelligence.com/insights/social-commerce/
https://www.brightedge.com/resources/webinars/owning-the-first-click
https://www.thinkwithgoogle.com/marketing-strategies/search/brand-vs-non-brand-search/
https://www.grandviewresearch.com/industry-analysis/secondary-ticket-market
https://baymard.com/lists/cart-abandonment-rate
https://baymard.com/blog/checkout-usability
https://www.wordstream.com/blog/ws/2015/03/02/retargeting
https://www.hubspot.com/marketing-statistics
https://www.facebook.com/business/help/146787991656572?id=561906377587030
https://hbr.org/2016/07/ending-the-war-between-sales-and-marketing
https://www.forrester.com/blogs/b2c-marketing-and-sales-alignment/
https://www.meta.com/business/help/1438417719786914
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