First-Click Ownership as KPI

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Marketing predictions are everywhere—but most don’t help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work? This episode focuses on controlling the buying moment, personalization, signal-based marketing, and why the revenue loop replaces the funnel.

Key Topics Covered

• Personalization as a ticket-sales differentiator
• Creative as the new media buyer
• Signals over pixels (Buyer data)
• Saves, comments, & DMs as buying intent
• Zero-click checkout & social selling
• Data reclamation from marketplaces
• First-click ownership as a revenue KPI
• Warm audiences vs. cold acquisition

Chapters

00:00 Introduction
 01:08 Personalization
 04:31 Creative as Media Buyer
 06:51 Signals Over Pixels
 10:34 DMs as Soft Leads
 12:56 Zero-Click Checkout
 15:15 Social Selling
 18:04 Data Reclamation
 19:58 First-Click Ownership
 21:26 Warm vs Cold
 23:49 Per Persona Campaigns
 25:10 Marketing as Inside Sales
 26:35 Revenue Loop

Supporting Links

https://www.jonloomer.com/meta-advertising-changes-2025/
https://www.jonloomer.com/understand-meta-advertising-8-episodes/
https://www.jonloomer.com/interactions-post-engagement/
https://www.emarketer.com/content/social-commerce-2024
https://www.insiderintelligence.com/insights/social-commerce/
https://www.brightedge.com/resources/webinars/owning-the-first-click
https://www.thinkwithgoogle.com/marketing-strategies/search/brand-vs-non-brand-search/
https://www.grandviewresearch.com/industry-analysis/secondary-ticket-market
https://baymard.com/lists/cart-abandonment-rate
https://baymard.com/blog/checkout-usability
https://www.wordstream.com/blog/ws/2015/03/02/retargeting
https://www.hubspot.com/marketing-statistics
https://www.facebook.com/business/help/146787991656572?id=561906377587030
https://hbr.org/2016/07/ending-the-war-between-sales-and-marketing
https://www.forrester.com/blogs/b2c-marketing-and-sales-alignment/
https://www.meta.com/business/help/1438417719786914

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