This Week in Digital Marketing

Exiting the largest fitness site in the world - TWIDM EP36

Jul 11, 2023
Guest
David Tao
David Tao, co-founder of BarBend, discusses raising $800K, monetization strategies, and the challenges of scaling a content business. They also explore their transition to Pillar 4, interests in whiskey and spirits, and rejecting acquisition offers. They touch on preserving sports history, mental health impact, and the transition period after a big exit.
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Episode notes
1
Introduction
00:00 • 6min
2
Raising $800K for a Fitness Website
05:33 • 10min
3
Transition to Pillar 4 and Interests in Whiskey and Spirits
15:22 • 7min
4
Monetizing Bar Ben: Revenue Sources and Strategies
22:19 • 18min
5
Preserving Sports History and Partnership with USA Weightlifting
40:27 • 3min
6
Saying No to Acquisition Offers
43:13 • 9min
7
Impact on Mental Health and Transition Period
51:58 • 5min