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This Week in Digital Marketing
Exiting the largest fitness site in the world - TWIDM EP36
Jul 11, 2023
David Tao, co-founder of BarBend, discusses raising $800K, monetization strategies, and the challenges of scaling a content business. They also explore their transition to Pillar 4, interests in whiskey and spirits, and rejecting acquisition offers. They touch on preserving sports history, mental health impact, and the transition period after a big exit.
57:29
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Quick takeaways
- Barben's success was fueled by organic traffic and strategic SEO practices.
- The importance of display advertising, sponsored content, and affiliate marketing in Barben's monetization strategies.
Deep dives
The Journey of Barben and its Success in the Fitness Industry
David Thomas describes the journey of Barben, a prominent fitness site that covers strength sports. He explains how the company started in 2016, focusing on producing high-quality content for strength enthusiasts. Barben's growth was fueled by organic traffic and strategic SEO practices. The company successfully raised funding to scale their content production and hired a full-time editorial team. David emphasizes the importance of maintaining profitability and revenue focus rather than chasing high valuations. He also discusses the benefits of working with Pillar 4, the company that ultimately acquired Barben.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode