Coach Business

185: Facebook and Instagram Ads with Kwadwo Sampany-Kessie

13 snips
Mar 12, 2025
Kwadwo Sampany-Kessie, host of The Art of Online Business and a Meta ads manager, shares powerful insights on Facebook and Instagram advertising. He emphasizes the importance of building a cohesive sales funnel to maximize lead conversion and profitability. Discover the simplest framework for compelling ad copy and how to effectively lower your cost per lead. Kwadwo also discusses the significance of empathetic selling through email and the impact of addressing specific client frustrations to refine your advertising strategies.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Profitability over List Size

  • Focus on profitability and impact when building your email list, not just size.
  • Ensure the people on your list are genuinely interested in your paid offers, not just freebies.
INSIGHT

Lead Magnet Alignment

  • A misaligned lead magnet can attract the wrong audience, leading to low conversions.
  • Ensure your lead magnet solves a problem related to your core offer.
ADVICE

Targeted Lead Magnets

  • Solve one or two problems with your lead magnet that your main offer also addresses.
  • This shows potential clients how your paid services can help them further.
Get the Snipd Podcast app to discover more snips from this episode
Get the app