Perpetual Traffic The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi
Jan 23, 2026
Reza Khadjavi, CEO and co-founder of Motion, shares insights from their groundbreaking Creative Trends event. He highlights the convergence of organic and paid content and emphasizes the importance of 'psychological kill shots' for engagement. Reza discusses how creators should approach ads, leveraging audience signals to craft effective messaging. Discover the role of AI in maximizing creative effectiveness and the need for creatives to understand business dynamics. He also details how to innovate without creative fatigue by using diverse formats.
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26,000 Registered For Creative Trends
- Motion held a Creative Trends event that drew ~26,000 registrants unexpectedly.
- The turnout showed broad hunger for practical guidance amid fast creative and AI shifts.
Organic And Paid Are One Feed
- Organic and paid media are collapsing into one unified content ecosystem.
- Advertisers must act like creators and participate in feeds to earn placement and distribution.
The Importance Of An Effort Signal
- The 'effort signal' distinguishes human-crafted content from cheap AI output.
- Showing real-world production or tangible effort builds trust and signals authenticity.