The Effort Signal and Authenticity

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com

Are you still treating organic and paid content as separate? It’s time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.

Reza explains how understanding your audience’s organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that’s reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement.

Plus, Reza shares valuable data from Motion’s recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.

In This Episode:

- Motion's record-breaking virtual event on creative trends

- The collision of organic and paid media

- Mastering hooks: psychological kill shots that drive engagement

- How to create hundreds of ads from a single messaging angle

- Why creative strategists need business acumen

- Determining good creatives and visual formats for ads

- Using Motion for creative inspiration and testing

- Upcoming exclusive Motion bootcamp

- How to connect with Reza Khadjavi

Mentioned in the Episode:

Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging

Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo

Watch Previous Episodes on Meta’s Andromeda: https://perpetualtraffic.com/?s=andromeda

Watch the Episode on YouTube: https://perpetualtraffic.com/youtube

Motion’s 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion

Gruns Superfoods Meta Ads Library: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&is_targeted_country=false&media_type=all&search_type=page&source=page-transparency-widget&view_all_page_id=107585658730958

Gruns Ads Landing Page: https://gruns.co/pages/first-order

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Reza Khadjavi

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

Website: https://www.usemotion.com/

Twitter (X): https://x.com/rezakhadjavi

Motion on LinkedIn: https://www.linkedin.com/company/motion1/?originalSubdomain=ca

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show