92. Speech Breakdown: TED Talk by Niro Sivanathan " The counterintuitive way to be more persuasive"

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Jan 26, 2021

In this engaging discussion, psychologist Niro Sivanathan—known for his TEDx talk on persuasive communication—explores the art of persuasion in presentations. He highlights the importance of storytelling, suggesting it not only captivates audiences but also deepens understanding. Listeners learn how strategic use of visuals and humor can enhance engagement, while being mindful of the audience's comprehension level. Sivanathan also discusses the dilution effect, demonstrating how irrelevant details can weaken persuasive messages, making clarity essential.

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ANECDOTE

Relatable Shopping Story Used

Niro uses a relatable shopping story about two dinnerware sets to introduce persuasion concepts.
Visual aids made the numerical details easier to understand than just listening to the talk.

INSIGHT

Delivery is Key to Persuasion

Niro highlights that a message can be sound but fail due to poor delivery.
The delivery of your message is as important as the content itself to be persuasive.

ANECDOTE

Tim and Tom Example

Two characters, Tim and Tom, illustrate how irrelevant information dilutes important facts in judgments.
People average all information, so adding weak or irrelevant points lowers overall argument impact.

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Prepare for discussions on episode ninety-two of The Presentation Boss Podcast. In this episode, Kate and Thomas take a look at a TED Talk all about persuasion in presentations - yes it is a bit meta, but we love the double-whammy of knowledge you'll see here. There is a lot to learn here, from excellent use of visuals, careful placement of humour and of course, how to be more persuasive in your communication. While Kate introduces a numerical rating system here, Thomas disagrees with the idea that this talk uses vocabulary that is less accessible than it could be. The simple message however, is clear and well communicated. These are the talks we love to see - great examples of presentations with discussion evolving from what we see and hear. Show your support for this episode on Patreon: https://www.patreon.com/presentationboss What You'll Learn • A perfect time to use PowerPoint to help your audience visualise data • The value in starting your talk with a story and intrigue • Why sharing learning through storytelling is more entertaining and embeds learning • How having hypotheticals that are too similar can be difficult • Beginning your stories abruptly using a time and a place setting • Exactly where to add humour into a presentation • Embedding information and data within a narrative or story • Being super mindful of your choice of language and discourse depending on your audience • How to be more persuasive in your presentations. Watch It Yourself: • Niro Sivanathan | The counterintuitive way to be more persuasive Resources and Links • Email us: podcast@presentationboss.com.au • The Presentation Boss Podcast: https://presentationboss.com.au/podcast/ • Show your support on Patreon: https://www.patreon.com/presentationboss • Join our online community: Presentation Bosses Facebook Group • Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/ • Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/ • Presentation Boss on facebook: https://www.facebook.com/presentationboss/