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92. Speech Breakdown: TED Talk by Niro Sivanathan " The counterintuitive way to be more persuasive"

The Presentation Boss Podcast

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Mastering Persuasion: The Dilution Effect

This chapter delves into the dilution effect, emphasizing the role of storytelling and strategic delivery in effective communication. Through comparisons and discussions of cognitive biases, it illustrates how irrelevant details can undermine persuasive messages.

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