The Fractional Edge Podcast
The Hybrid Model: Strategy and Execution in Fractional CMO Practice with Steve Tate - Part 2
Mar 7, 2024
Fractional CMO Steve Tate discusses strategic execution in overcoming growth blockers, focusing on messaging alignment and targeting the right audience mix. Important moments include the crucial timing of communication, the role of fractional CMO in turnaround scenarios, and the need for specialized expertise in e-commerce. The podcast explores the intersection of human value and machine efficiency, embracing contrarianism in marketing, and the value of experience and storytelling in marketing.
25:34
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Quick takeaways
- Focusing on one growth blocker is crucial for companies according to Steve Tate, a fractional CMO.
- Startups should address messaging alignment and audience targeting to achieve growth, as mentioned by Steve Tate.
Deep dives
The Importance of Growth in Business and the Hero's Journey
In the podcast, it is emphasized that growth is crucial in business, likening it to the concept of a hero's journey. The discussion highlights the significance of transcending existing situations to avoid closure, drawing parallels between company growth and personal development journeys. This analogy underscores the essential nature of progress and evolution for individuals and enterprises alike.
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