In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO.
Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix.
Important Moments
[00:06:37] Timing is crucial for communication.
[00:15:37] Fractional CMO can help with turnaround scenarios.
[00:22:47] E-commerce brands must adapt and optimize.
[00:27:02] E-commerce requires specialized expertise.
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To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐
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Steve - https://www.linkedin.com/in/fractional-cmo/
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