

The metaverse is already here — and it’s full of Pokemon, says Niantic CEO John Hanke
Dec 14, 2021
John Hanke, CEO of Niantic, the mastermind behind Pokemon Go, dives deep into the evolving metaverse. He highlights how augmented reality (AR) is transforming our interactions with the real world, contrasting it with VR's isolating nature. Hanke shares fascinating insights on the emotional complexities of game development and the discontinuation of less popular titles. He emphasizes the importance of genuine human connections in a digital landscape, envisioning a future where AR enhances everyday experiences, like walking with Pikmin Bloom.
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Real-World Metaverse
- John Hanke believes the metaverse hype is overblown and that the future is not about escaping into virtual reality.
- He envisions a future where technology enhances real-world interactions and experiences.
AR vs. VR
- John Hanke believes augmented reality (AR) should enhance real-world interactions, not replace them.
- He contrasts this with virtual reality (VR), which he sees as isolating, despite some engaging applications.
AR Glasses Development
- John Hanke tried Niantic's latest AR glasses prototypes.
- He believes AR glasses development follows a similar iterative trajectory as other technologies like smartphones and PCs.