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The metaverse is already here — and it’s full of Pokemon, says Niantic CEO John Hanke
Decoder with Nilay Patel
Transforming Reality: The Niantic Journey
This chapter explores Niantic's innovative approach to merging gaming with real-world experiences, spotlighting the evolution of Pokémon Go and their earlier success, Ingress. It discusses the company's growth, challenges after separating from Google, and their strategic direction, including new social features and the launch of the Niantic Lightship platform. Additionally, the chapter reflects on decision-making processes, particularly around the discontinuation of a Harry Potter game, emphasizing the emotional and strategic complexities involved.
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