EP #423 - Thomas Crawford & Daniel Delouya: Building AI-Powered Insurance
Jul 28, 2024
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Thomas Crawford, co-founder and CEO of Bind, and Daniel Delouya, co-founder and COO, delve into the transformative power of AI in the insurance industry. They discuss how Bind simplifies customer targeting with an AI-driven approach, moving away from traditional methods. The duo shares insights on securing their first commercial agreements and their fundraising journey through the Swisspreneur Syndicate. Personal reflections reveal their entrepreneurial paths, showcasing their transition from corporate life to revolutionizing insurance with technology.
AI enhances personalized insurance recommendations by analyzing diverse data sources, making the purchasing process more engaging for consumers.
Bind's strategy combines traditional broker advice with modern digital accessibility, addressing significant consumer pain points in the insurance market.
Deep dives
Changing Insurance Accessibility
The traditional methods of obtaining insurance are increasingly incompatible with modern lifestyles. Visiting a broker on the high street can be time-consuming and doesn't cater to the needs of all consumers, particularly those looking for quicker, more accessible options. Conversely, purchasing insurance online often leaves many feeling overwhelmed by the abundance of options and unclear on which products actually meet their needs. This gap highlights the necessity for innovative solutions that streamline the insurance purchasing process without compromising on personal relevance or customer education.
AI's Role in Insurance Solutions
Artificial intelligence plays a pivotal role in enhancing how businesses understand and meet customer needs in the insurance sector. By analyzing diverse data sources, such as customer profiles and transactional data from banks and telecommunications, AI helps create personalized insurance recommendations. This approach not only aids customers in grasping the necessity of specific products but also enables businesses to communicate the risks more effectively. The use of AI thus facilitates a more engaging and informative experience for consumers, allowing them to self-manage their insurance purchasing with confidence.
Market Entry and Differentiation Strategy
Entering the competitive insurance market requires a strategic approach to differentiation and customer engagement. The founders identify their unique position by blending the in-depth customer advice typically offered by traditional brokers with the digital accessibility favored by modern consumers. Their complementary service is designed to ensure customers receive tailored product recommendations at the right time and cost. Such a balanced model allows the company to tap into various market segments while addressing significant pain points for both consumers and businesses alike.
14:11 - Fundraising through the Swisspreneur Syndicate
About Thomas Crawford & Daniel Delouya:
Thomas Crawford is the co-founder and CEO of Bind, a startup providing AI-powered insurance targeting. He holds a BA in Geography and Economics from Durham University and previously worked for Zurich Insurance before joining Bind as a late co-founder in 2024.
Daniel Delouya is the co-founder and COO of Bind. He previously co-founded two companies, the social discovery app Blume and the smart home automation platform G13, before starting Bind in 2022.
Bind makes it easy for businesses to better understand and target customers with relevant insurance products at scale. Their proprietary AI technology is wrapped in a simple-to-use API that businesses can implement with ease. They strategically leverage Switzerland's central location to facilitate seamless access to global markets.
Bind is currently raising CHF 1.5M, part of which is being done through the Swisspreneur Syndicate. Check out our dealflow page to learn more about the deal.