Invest Like the Best with Patrick O'Shaughnessy

Kirsten Green - Investing in Consumer Change - [Invest Like the Best, EP.301]

44 snips
Nov 1, 2022
Kirsten Green, founder and managing partner at Forerunner Ventures, shares her insights on consumer behavior and investment strategies. She discusses navigating the evolving dynamics of health and wellness trends and proactive healthcare. Kirsten highlights the importance of understanding diverse consumer personas and examines community shifts post-COVID. The conversation also covers the changing power dynamics in consumer commerce, showcasing how technology empowers small sellers. Additionally, she reflects on mentorship's role and the resilience needed in overcoming investment setbacks.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Modern Anxiety

  • Modern society offers more freedom in life choices, but less traditional structure.
  • This creates anxiety as people lack clear markers for success and purpose.
INSIGHT

Health & Wellness Shift

  • The changing approach to health and wellness represents a structural shift.
  • People are becoming more proactive, creating opportunities for new businesses.
ANECDOTE

Unexpected Environmentalism

  • Contrary to expectations, middle-aged, lower-income individuals are most concerned about environmental issues.
  • This was a surprising finding from Forerunner's consumer study.
Get the Snipd Podcast app to discover more snips from this episode
Get the app