Invest Like the Best with Patrick O'Shaughnessy cover image

Kirsten Green - Investing in Consumer Change - [Invest Like the Best, EP.301]

Invest Like the Best with Patrick O'Shaughnessy

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Navigating Consumer Commerce

This chapter explores the evolution of consumer commerce from bartering to digital transactions, emphasizing the shift in power dynamics enabled by technology. It highlights the relevance of physical stores and showcases how platforms like Shopify empower small sellers against larger competitors. The discussion also delves into the importance of adaptable business models, brand development, and the concept of 'customer obsession' in fostering successful consumer relationships.

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