Invest Like the Best with Patrick O'Shaughnessy cover image

Kirsten Green - Investing in Consumer Change - [Invest Like the Best, EP.301]

Invest Like the Best with Patrick O'Shaughnessy

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Transforming Consumer Behavior

This chapter explores the evolving dynamics of consumer behavior, particularly in health and wellness trends. It discusses the shift from reactive to proactive healthcare approaches, highlighting emerging market opportunities. Additionally, the chapter addresses misconceptions about the demographics driving environmental concerns and cryptocurrency adoption, emphasizing the importance of understanding diverse consumer personas.

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