The Side Hustle Show 634: $100k Hosting Local Craft Workshops as a Side Hustle
Oct 10, 2024
Chloe Winstanley, a New Zealand-based creative entrepreneur, shares her inspiring journey of making over $100,000 from local craft workshops. She reveals how she transitioned from selling jewelry online to hosting profitable workshops, emphasizing the importance of community and effective marketing. Chloe discusses the financial aspects of running workshops, including pricing strategies and managing costs. With practical tips on scaling and empowering others to teach, she encourages aspiring entrepreneurs to turn their passions into successful side hustles.
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From Earrings to Workshops
- Chloe Winstanley started with terrariums, then shifted to polymer clay earrings during lockdown.
- She realized teaching workshops was more profitable than selling earrings online or at craft fairs.
Starting Small and Building Confidence
- Start small to overcome imposter syndrome and gain experience.
- Gradually increase pricing as you gain confidence and value your skills.
Refreshing Interest and Targeting Bigger Cities
- Cycling through different craft ideas helps maintain audience interest.
- Targeting larger cities like Auckland offered a bigger customer pool for Chloe's workshops.