Chloe Winstanley began making and selling polymer clay earrings as a hobby.
It was a decent side hustle, but the big unlock came when she started teaching other people how to make the jewelry.
"I just realized that I could make way more money from hosting people for workshops than I could just by selling the earrings," she explained.
Her business taps into the "experience economy," helping people get out from behind their screens and out in real life with friends.
In just a couple years, Chloe sold more than $100k worth of tickets to her in-person workshops.
Here's how she did it.
Tune in to Episode 634 of Side Hustle Show to learn:
- how to turn a hobby into a profitable business.
- tips for attracting and keeping workshop attendees.
- simple marketing tactics for local events.
Full Show Notes: $100k Hosting Local Craft Workshops as a Side Hustle
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