In Depth
Clay’s path to product-market-fit: Building vertical, creating power users, and understanding founder psychology | Kareem Amin (Co-founder and CEO)
Jan 18, 2024
Kareem Amin, co-founder of Clay and former VP of Product at The Wall Street Journal, talks about building power users, finding product-market fit, understanding founder psychology, and using data to improve outbound messaging.
54:16
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Quick takeaways
- Building a community of power users is crucial for startups to create a loyal customer base.
- A three-step framework for achieving product-market fit includes narrowing down the target customer, setting clear goals, and staying focused.
Deep dives
Importance of finding the right customers
The podcast episode emphasizes that finding customers who want your product, even if it's not perfect, is a key indicator of having something worthwhile. By focusing on customers who have a genuine need and are willing to wait for additional features, startups can build a community of loyal users.
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