In Depth Clay’s path to product-market-fit: Building vertical, creating power users, and understanding founder psychology | Kareem Amin (Co-founder and CEO)
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Jan 18, 2024 Kareem Amin, co-founder of Clay and former VP of Product at The Wall Street Journal, talks about building power users, finding product-market fit, understanding founder psychology, and using data to improve outbound messaging.
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Spreadsheet Metaphor Led To Prospecting
- Clay began as a way to give programming power to non-developers via a spreadsheet metaphor.
- Prospecting use-cases emerged when Kareem started dogfooding and selling the tool to find leads.
Focus Arrives In Spirals
- Product focus often arrives in spirals, not a single decision, returning with more clarity each time.
- Narrowing scope can feel claustrophobic but increases value by providing guardrails for creativity.
Only Sell One Thing Repeatedly
- Sell the same thing to many customers and refuse custom pivots while finding product-market fit.
- If you can't find many customers who want the same thing, you haven't found a valuable offering yet.