Kareem Amin is the co-founder of Clay, a lead-generation software that uses AI to scrape 50+ databases and help companies scale their outbound campaigns. Before Clay, Kareem was the VP of Product at The Wall Street Journal. Kareem also co-founded Frame (useframe.com) which was acquired by Sailthru in 2012.
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In today’s episode, we discuss:
- Creating a community of power users
- How to stay ruthlessly focused and make decisions faster
- Clay’s principles for finding product-market-fit
- Why a company is the reflection of its founder’s personality
- Aligning your own psychology with the business
- The mindset change from a first to second-time founder
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Referenced:
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Where to find Kareem Amin:
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Where to find Todd Jackson:
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Where to find First Round Capital:
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Timestamps:
(00:00) Introduction
(02:36) Clay’s origin story
(05:54) Building for a specific customer
(10:42) Knowing when to build for a broader customer-base
(12:46) The life spiral framework
(15:52) How founders can make better decisions
(18:57) Kareem’s principles for product-market-fit
(25:36) Clay’s customer journey
(30:04) Interesting tactic to find power users
(34:00) How to know you have product-market-fit
(37:11) The impact of founder psychology on the business
(39:41) Mastering commitment to sprints
(40:47) How Kareem’s own personality affected his company
(43:31) Actionable advice to understand founder psychology
(46:25) Why focus is misunderstood
(47:09) The mindset shift from a first to second-time founder
(50:28) What’s next for Clay
(52:14) The best piece of advice Kareem has actioned
