AI Explored Reinventing Work: How AI is Transforming Everything
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Aug 12, 2025 In this engaging discussion, Amanda Cole, CMO at Bloomreach and AI marketing strategist, shares insights on how AI is reshaping the marketing landscape and workplace dynamics. She highlights the empowering role of generative AI for small businesses, enabling them to compete with larger firms. Amanda also addresses the balance between human creativity and AI-generated content, offering strategies to navigate overwhelm in implementing AI solutions. Furthermore, she emphasizes the need for continuous learning and adaptability in an AI-driven economy.
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From Direct Mail To Digital Marketing
- Amanda started in nonprofit direct mail and learned A/B testing early in her career.
- She then embraced CMS, SEO and inbound marketing to build B2B audiences.
The Moment AI Became Real
- Amanda watched an LLM reuse the same data to write an email and a handoff in minutes.
- That moment convinced her AI removed previous workflow constraints and empowered nontechnical users.
What Agentic Means For Marketing
- Amanda defines agentic platforms as orchestrating autonomous agents that decide and execute actions.
- That orchestration coordinates design, content, journey and optimization agents to deliver personalization.