Reinventing Work: How AI is Transforming Everything
AI Explored
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Transforming Marketing with AI
This chapter explores the impact of AI agents on developers and customer service roles, emphasizing the need for professionals to redefine their value in an AI-driven workplace. It discusses how AI tools can enhance marketing efficiency for small businesses by streamlining lead generation and personalizing customer interactions. Additionally, the chapter highlights innovative platforms like Bloomreach that improve data management and customer engagement in both B2B and B2C contexts.
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