RESTAURANT STRATEGY

Ten Restaurants That Are CRUSHING Social Media Right Now

Oct 24, 2024

Discover the secrets behind ten restaurants dominating social media! From NOMA's stunning visuals to Wendy's sharp wit, learn how effective engagement and unique branding drive success. Fry the Coop contrasts humorous tactics with larger chains, while Bad Roman wow audiences with innovative content. Get inspired by Hard Rock Cafe's market identity and see how Handcraft Burgers and Brew strengthens customer relationships. This episode is packed with insights on maximizing visibility and creativity in the digital landscape.

27:45

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Quick takeaways

An effective social media strategy for restaurants in 2024 emphasizes video content, with four out of five posts recommended to be in a vertical format.

Establishing content pillars around food, beverages, and community involvement can help restaurants create a cohesive brand image and engage their audience effectively.

Deep dives

Balancing Paid and Organic Social Media Strategies

A successful restaurant marketing strategy requires a balance between paid and organic social media efforts. In 2024, leveraging social media effectively is crucial, with a strong recommendation that four out of five posts should be video content, ideally in a vertical format. The remaining posts can include engaging photo carousels that tell a story and capture the audience's interest. This approach reflects a shift in how diners use social media not for discovery, but to confirm recommendations and learn more about restaurants they are considering.

Intro

4min

Maximizing Restaurant Engagement Through Social Media

8min

Harnessing Social Media: Success Stories from Fry the Coop to Wendy's

2min

Innovative Social Media Strategies in the Restaurant Industry

4min

Mastering Social Media for Restaurants

8min

#388 - Ten Restaurants That Are CRUSHING Social Media Right Now

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This week's episode is brought to you by: AVERO

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VISIT: https://averoinc.com/

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This week's episode is brought to you by: CHOWLY

Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations.

VISIT: https://chowly.com/chip/

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Here are 10 restaurants that are absolutely crushing it on social media right now. Look, learn, and get inspired! No excuses anymore...

NOMA - https://www.instagram.com/nomacph/

FRY THE COOP - https://www.instagram.com/frythecoop/

WENDY'S - https://www.instagram.com/wendys/

BAD ROMAN - https://www.instagram.com/badromannyc/

HARD ROCK CAFE - https://www.instagram.com/hardrockcafe/

HANDCRAFT BURGERS AND BREW - https://www.instagram.com/handcraftburgers/

OXOMOCO - https://www.instagram.com/_oxomoco_/

SHAKE SHACK - https://www.instagram.com/shakeshack/

CRUMBL COOKIES - https://www.instagram.com/crumblcookies/