Ten Restaurants That Are CRUSHING Social Media Right Now
RESTAURANT STRATEGY
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Harnessing Social Media: Success Stories from Fry the Coop to Wendy's
This chapter examines how restaurants, both large and small, utilize social media to engage customers, with a focus on unique branding strategies. It highlights the contrasting approaches of Fry the Coop and Wendy's, particularly Wendy's humorous voice compared to competitors, while predicting a shift towards informal marketing tactics.
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