The Freetrail Podcast with Dylan Bowman Eric Lagerstrom | From Triathlon to Trail
Nov 6, 2025
Eric Lagerstrom, a seasoned multisport athlete and co-founder of That Triathlon Life, shares his inspiring journey from triathlon to elite trail running. He discusses his impressive 2nd place finish at the Black Canyon 50K and what he learned from the experience. Eric explores the transition in his training methods and the similarities between 50K races and triathlons. He also reflects on the evolution of his brand and how he captures the excitement of multisport, while highlighting the importance of maintaining the essence of independent races in the sport.
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Emotional Storytelling Drives Content
- Eric Lagerstrom says he transmits excitement by creating videos that make others feel what he felt on the trail.
- That emotional transmission drives his creative work and audience connection.
Soft Rebrands Let You Expand Audience
- Rebrand gradually to reflect broader interests while keeping your core audience informed.
- Encourage multisport athletes to explore new disciplines without feeling they 'gave up' on prior identities.
From Race Recaps To Cinematic Vlogs
- Eric describes evolving from race recap videos into vlog-style content inspired by Brandon Semenuk.
- That shift planted the seed for That Triathlon Life's cinematic, personality-driven format.